Many years back, you may not have heard the name Kim Jones, and only a limited insiders would know of Virgil Abloh. This time, Louis Vuitton hired a high profile artist Pharrell as their creative director for Louis Vuitton menswear. This move is explained by the CEO that Louis Vuitton is much more than just apparel, this position is a cultural connector and curator, far beyond only designing clothes. We all know Pharrell is not a stranger with the fashion community, with collabs including Chanel, Tiffany; founded Billionaire Boys Club and Icecream; launching a series of high profile sought after sneakers with Adidas, Reebok and Nike. Being a style icon himself, we can surely expect a new Louis Vuitton with a lot of hype and excitement.