Your rules. your style.

ORDERS PLACED FEB 8-23 WILL SHIP STARTING FEB 23

We curate our collection from different brands, so sizing labels can vary between them. Since some prefer a baggier fit while others like a slimmer look, we recommend checking each garment’s measurements that is in the page and comparing them to your favorite-fitting piece for the perfect size. Check out our SIZING GUIDE to help you select the best fit.

HOW TO SELECT A SIZE

NEW ARRIVALS

View all
Left Right
Belted wide leg trouser with elastic back
$95.00 USD
GrayTan
Left Right
Pleated straight leg trousers with self belt
$95.00 USD
Brown
Left Right
MA-1 cropped bomber jacket
$148.00 USD
GreenBlack
Left Right
Reversible plaid puffer vest
$152.00 USD
Red/ KhakiBrown/ Black
Left Right
Asymmetric zip puffer jacket
$168.00 USD
BlueWhiteBlack
Left Right
Cotton linen light weight denim shirt
$88.00 USD
Denim Blue
Left Right
Mini check denim shirt
$120.00 USD
Blue
Left Right
Patchwork dobby denim shirt
$105.00 USD
Blue
Left Right
Mandarin collar pique sweatshirt jacket
$115.00 USD
GrayGreenBlack
Left Right
Jersey knit cropped puffer vest
$140.00 USD
Gray
Left Right
High neck rib trimmed zip front hoodie
$130.00 USD
CoffeeHeather GrayBlack
Left Right
Collegiate sweatshirt with polo collar
$124.00 USD
Pearl GrayRed
Left Right
Two way zip hoodie with quilted liner
$168.00 USD Sold Out
GrayBlack
Left Right
Brushed yarn dye stripe zip front hoodie
$110.00 USD
KhakiBlack
Left Right
Knit herringbone motorcycle jacket
$152.00 USD
Gray
Left Right
Tonal plaid shirt jacket with quilted liner
$148.00 USD
BlackCoffee
Left Right
Coated ripstop motorcycle jacket
$135.00 USD
PurpleNavy Blue
Left Right
Denim kimono with quilted liner
$158.00 USD
Blue
Left Right
Pinstripe pleated pants
$98.00 USD
KhakiBlackBrown
Left Right
Canvas jacket with quilted liner and frog buttons
$160.00 USD
Deep GrayLight Gray
ORDERS PLACED FEB 8-23 WILL SHIP STARTING FEB 23
GENERAYXION

SHOP BY CATEGORIES

TOPS

TEE • SHIRT • SWEATSHIRT • SWEATER

SHOP

BOTTOMS

CASUAL PANTS • JEANS • JOGGERS • SHORTS

Shop

OUTERWEAR

CASUAL JACKETS • BLAZERS • VESTS

Shop

ACCESSORIES

HATS • BAGS • BELTS

SHOP
Shop

TECHWEAR

SHOP

DENIM

ORDERS PLACED FEB 8-23 WILL SHIP STARTING FEB 23

SHOP BY LOOKS

GROWN UP

BUTTON UPS, JACKETS AND TROUSERS REQUIRED

Shop this look

HARD LABOR

LOOKING TOUGH IN DENIM, KHAKIS AND FLANNEL

Shop this look

STREET SMART

PREPPY, SPORTY AND OVERSIZED

Shop this look

THE BARREL LEG

Last year, women’s denim got curvy — literally. Wide legs, sculpted seams, and a shape that made everyone do a double take. It was hot. It was fresh. And now? The guys want in.

This new silhouette isn’t just wide. It’s designed — seams curve to create shape and movement, not just volume. Want to nail the look? Easy. A cropped jacket, with low profiles shoes.

Boom — one piece and your whole wardrobe just leveled up.

SHOP HERE
ORDERS PLACED FEB 8-23 WILL SHIP STARTING FEB 23

HARD LABOR

WHERE RUGGED MEETS REFINED

WORKWEAR WITHOUT THE EGO TRIP

HARD LABOR

View all
Left Right
Long sleeve waffle polo
$98.00 USD
Gray
Left Right
Quilted faux leather vest
$175.00 USD
BlackCoffee
Left Right
Mini military cross body bag
$48.00 USD
Green
Left Right
Patchwork dobby denim shirt
$105.00 USD
Blue
Left Right
Cotton linen light weight denim shirt
$88.00 USD
Denim Blue
Left Right
Boxy crew neck nordic pattern sweater
$115.00 USD
Dark Gray
Left Right
Reversible plaid puffer vest
$152.00 USD
Red/ KhakiBrown/ Black
Left Right
Ripstop quilted parka with camouflage print
$168.00 USD
Camouflage
Left Right
Cropped zip front barn jacket
$160.00 USD
KhakiBlack
Left Right
Double knit hoodie with denim hood
$130.00 USD
GrayBlack
Left Right
Faux double layer sweatshirt
$125.00 USD
GrayBlack
Left Right
Teddy fleece quilted bomber
$168.00 USD
Brown
Left Right
Mock neck side zipper sweater
$95.00 USD
GrayBlack
Left Right
Quilted woolen ticking stripe bomber
$178.00 USD
CoffeeKhaki
Left Right
Denim padded hooded jacket
$175.00 USD
BlackBlue
Left Right
Patchwork quilted jacket
$168.00 USD
GrayBlue
Left Right
Mandarin collar roll edge henley
$128.00 USD Sold Out
GrayBlackWhite
Left Right
Camouflage tactical triple pocket messenger bag
$110.00 USD
Green
Left Right
High collar oversized barn jacket
$150.00 USD
CoffeePurple
Left Right
Canvas jacket with fireman clasps
$165.00 USD
BrownBlack

High collar oversized barn jacket

$150.00 USD
Color
Size
Minus Plus
  • Oversized fit
  • Drop shoulder, patch pockets with flaps
  • 100% cotton canvas
  • Garment washed, unlined
  • Actual color may vary from different computer screens
OUR SIZE EU SIZE US SIZE CHEST LENGTH SHOULDER SLEEVE
M L M 49.2 26.4 21.3 22.2
L XL L 50.8 27.2 21.9 22.8
XL XXL XL 52.4 28 22.4 23.4
XXL 3XL XXL 53.9 28.7 23 24

 

Model is 5'11" / 180cm, 175lb / 80kg. He wears size M/L

Measurements may vary 2-3cm. Check measurements for precise fit. 

Measurements
ORDERS PLACED FEB 8-23 WILL SHIP STARTING FEB 23

GROWN UP

STYLE EVOLVES. SO DID WE

NO SHADE, JUST BETTER TASTE

GROWN UP

View all
Left Right
Cotton canvas cropped motorcycle jacket
$170.00 USD
Green
Left Right
Patchwork multi color stripe oversized shirt
$88.00 USD
Multi
Left Right
Multi pattern weave plaid shirt
$90.00 USD
Blue
Left Right
Denim fishtail parka with hood
$168.00 USD
Denim Blue
Left Right
Kimono sweater cardigan with side tie
$165.00 USD
KhakiGray
Left Right
Canvas jacket with fireman clasps
$165.00 USD
BrownBlack
Left Right
Baggy carrot denim jean
$148.00 USD
Blue
Left Right
Corduroy long blazer
$188.00 USD
Black
Left Right
Basket weave baseball jacket
$140.00 USD
Gray
Left Right
Cotton linen light weight denim shirt
$88.00 USD
Denim Blue
Left Right
Color block stripes crew neck sweater
$115.00 USD
BrownBlackGray
Left Right
Fuzzy camouflage cardigan
$110.00 USD Sold Out
GrayGreen
Left Right
Denim kimono padded robe
$180.00 USD
BlueBlack
Left Right
Wrap front cardigan
$125.00 USD
Light GrayDark GrayBlack
Left Right
Collarless two button blazer
$130.00 USD
KhakiNavy Blue
Left Right
Denim kimono jacket with large pockets
$120.00 USD
BlueBlack
Left Right
Color blocked technical quick dry shirt
$88.00 USD
Light Grey
Left Right
Oversized seersucker check shirt
$78.00 USD
Teal
Left Right
Light weight denim kimono cardigan
$110.00 USD
BlueBlack
Left Right
Asymmetric collar baggy shirt
$88.00 USD
GrayKhakiGreen

Faux double layer bomber

$134.00 USD
By Generayxion
Color
Size
Minus Plus
  • Boxy fit
  • Hidden placket with zipper and snaps
  • Faux layer flannel check collar and shirt tail
  • Polyester shell lined in flannel 
  • Actual color may vary from different computer screens
OUR SIZE EU SIZE US SIZE CHEST LENGTH SLEEVE SHOULDER
M L M 48 26 24 21.7
L XL L 49.6 26.8 24.4 22.2
XL XXL XL 51.2 27.6 24.8 22.8

 

Model is 5'11" / 180cm, 175lb / 80kg. He wears size M/L

Measurements may vary 2-3cm. Check measurements on website for precise fit. 

STREET SMART

90'S DRIP. NO CRINGE

STEP AWAY FROM THE MACARENA

STREET SMART

View all
Left Right
Multi stripe hoodie sweater
$120.00 USD
YellowBlack
Left Right
Oversized mixed plaid button front shirt
$88.00 USD
Multi
Left Right
Asymmetric zip puffer jacket
$168.00 USD
BlueWhiteBlack
Left Right
Striped woolen carcoat with quilted liner
$175.00 USD
KhakiBlack
Left Right
Multi pocket tactical fabric crossbody bag
$60.00 USD
GreenBlack
Left Right
Boxy fit fleece zip up hoodie with graphic stripe
$138.00 USD
Black
Left Right
Distressed oversized french terry hoodie
$110.00 USD
CoffeeDark GrayBlack
Left Right
Belted multi pocket technical cargo shorts
$88.00 USD
Green
Left Right
Oversized seersucker check shirt
$78.00 USD
Teal
Left Right
Mid calf leopard print canvas short
$95.00 USD
PurpleBrown
Left Right
Technical shirt jacket with cargo pockets
$100.00 USD
Army GreenKhakiRoyal Blue
Left Right
Faux double layer hoodie with printed sleeves
$135.00 USD
BrownDark Grey
Left Right
Full face zipper fleece hoodie
$138.00 USD
Black
Left Right
Fur trimmed padded bomber jacket
$185.00 USD
Light Grey
Left Right
Double layer hooded bomber
$130.00 USD
GreenBlack
Left Right
Denim trimmed sweat pant
$115.00 USD
Heather Gray
Left Right
Ink splash print carpenter jean
$118.00 USD
Ink
Left Right
Animal print cotton ripstop shirt
$118.00 USD
YellowPurple
Left Right
Barrel leg sweat pant
$98.00 USD
GrayBlackKhaki
Left Right
Quilted faux leather vest
$175.00 USD
BlackCoffee

Double layer hooded bomber

$130.00 USD
Color
Size
Minus Plus
  • Oversized fit
  • Fake second under layer with hood in contrast color
  • Two way zipper with ribbed cuff and hem
  • Polyester shell, cotton knit inner with lining 
  • Actual color may vary from different computer screens
OUR SIZE EU SIZE US SIZE CHEST LENGTH SLEEVE SHOULDER
M L M 51.2 25.6 22 23.6
L XL L 52.8 26.4 22.4 24.4
XL XXL XL 54.3 27.2 22.8 25.2
XXL 3XL XXL 55.9 28 23.2 26

 

Model is 5'11" / 180cm, 175lb / 80kg. He wears size M/L

Measurements may vary 2-3cm. Check measurements on website for precise fit. 

Measurements

SAMPLE SALE

FREE SHIPPING WITHIN US

ALL SALES ARE FINAL • NO RETURNS OR EXCHANGES

SALE / SAMPLE SALE

View all
CLEARANCE 66% off
Left Right
Boxy fit puffy paint printed jersey tee - final sale
$20.00 USD $58.00 Sale
Heather grayBlack
CLEARANCE 68% off
Left Right
Slouchy deconstructed sweater - final sale
$28.00 USD $88.00 Sale
BlackRed StripeGrey
SAMPLE SALE 51% off
Left Right
Oversized fit short sleeve shirt with striped back - final sale
$38.00 USD $78.00 Sold Out
Black
SAMPLE SALE 51% off
Left Right
Crosshatch plaid short sleeve printed shirt - final sale
$40.00 USD $82.00 Sold Out
Off White
SAMPLE SALE 61% off
Left Right
Boxy graphic intarsia "men in cloak" sweater - FINAL SALE
$35.00 USD $89.00 Sold Out
Black
SAMPLE SALE 69% off
Left Right
Boxy graphic intarsia "homeboy" sweater - FINAL SALE
$30.00 USD $98.00 Sold Out
Black
SAMPLE SALE 60% off
Left Right
Boxy fit heavy fleece sweatshirt with LAZY puffy print - final sale
$38.00 USD $95.00 Sold Out
Black
SAMPLE SALE 59% off
Left Right
Relaxed fit french terry hoodie with skeleton appliqué - final sale
$35.00 USD $85.00 Sale
Gray
SAMPLE SALE 54% off
Left Right
Oversized crazy cat jacquard mohair sweater - final sale
$45.00 USD $98.00 Sold Out
Beige
SAMPLE SALE 58% off
Left Right
Oversized fit lofty mohair chevron sweater - final sale
$45.00 USD $108.00 Sold Out
Black
SAMPLE SALE 56% off
Oversized sleeveless plaid shirt with side zips - Final Sale
$30.00 USD $68.00 Sale
Black
SAMPLE SALE 56% off
Left Right
Oversized sleeveless plaid shirt with side zips - Final Sale
$30.00 USD $68.00 Sale
Yellow
SAMPLE SALE 59% off
Left Right
"Keep them Rollin" short Sleeve tee - Final Sale
$32.00 USD $78.00 Sale
Beige
SAMPLE SALE 56% off
Left Right
One size utility vest with zipper pockets- Final Sale
$30.00 USD $68.00 Sale
Grey
SAMPLE SALE 55% off
Left Right
Loose fit open stitch cotton blend sweater - Final Sale
$40.00 USD $88.00 Sale
Charcoal
SAMPLE SALE 53% off
Left Right
Baggy tee with tiger embroidery - Final Sale
$32.00 USD $68.00 Sale
Black
SAMPLE SALE 47% off
Left Right
Open stitch multi color stripe sweater vest - Final Sale
$38.00 USD $72.00 Sale
Multi Stripe
SAMPLE SALE 53% off
Left Right
Oversized fit spiky hair boy sweatshirt - Final Sale
$42.00 USD $89.00 Sale
Black
SAMPLE SALE 64% off
Left Right
Boxy fit angel devil double knit hoodie - Final Sale
$42.00 USD $118.00 Sale
White
SAMPLE SALE 49% off
Left Right
Slim fit western denim shirt with stitching - Final Sale
$45.00 USD $88.00 Sale
Dark Rinse

NEWS AND TRENDS

A blog serving up streetwear news, vibes, and a dash of fantasy for those craving a little escape

The Return of the Classic Blue Stripe Oxford

The Return of the Classic Blue Stripe Oxford

The classic blue stripe oxford shirt quietly became one of the most important statements for Spring 2026. At Louis Vuitton Spring 2026, it appeared repeatedly in different forms and proportions,...
January 24, 2026
Let's talk about surf brands - STOCKHOLM SURFBOARD CLUB

Let's talk about surf brands - STOCKHOLM SURFBOARD CLUB

Stockholm Surfboard Club — Launched in 2019, Stockholm Surfboard Club applies Scandinavian design principles to surf-inspired clothing. With sharp lines, experimental graphics, and a modern use of color, the brand...
December 30, 2025
Let'stalk about tailoring - SOULLAND

Let'stalk about tailoring - SOULLAND

Soulland — Established in Copenhagen in 2002, Soulland is rooted in Scandinavian tailoring traditions reimagined for the modern man. With sharp cuts, clean lines, and subtle detailing, the brand refines...
December 23, 2025
Let's get technical - RANRA

Let's get technical - RANRA

Ranra — Split between London and Reykjavík, Ranra specializes in technical menswear with an outdoor edge. Known for bold color blocking, functional silhouettes, and experimental fabric treatments, the brand transforms...
December 16, 2025
Let's talk about Brooklyn brands - 3SIXTEEN

Let's talk about Brooklyn brands - 3SIXTEEN

3sixteen — Established in 2003 and based in Brooklyn, 3sixteen is built on premium denim and timeless workwear staples. Known for its Japanese selvedge jeans and rugged, American-made ethos, the...
December 09, 2025
Let's talk about shoes - BLACKSTOCK & WEBER

Let's talk about shoes - BLACKSTOCK & WEBER

Blackstock & Weber — Founded in Brooklyn by Chris Echevarria in 2017, Blackstock & Weber has redefined modern menswear footwear. Best known for its loafers, the brand takes classic silhouettes...
December 02, 2025
Let's talk about subculture street - SEVESKIG

Let's talk about subculture street - SEVESKIG

SEVESKIG — Launched by Naotaka Konno in 2010, SEVESKIG stands out for its craftsmanship and attention to detail. From hand-finished graphics to custom fabrics, the label treats each piece as...
November 25, 2025
Let's talk about Canadian label - KOTN

Let's talk about Canadian label - KOTN

Kotn — A Toronto-born label built on sourcing transparency and ethical simplicity, Kotn made its debut in London’s Shoreditch in 2025 with much more than just a store. Its launch...
November 18, 2025
Let's be controversial - FR2

Let's be controversial - FR2

#FR2 (Fxxking Rabbits) — Founded by Ryo Ishikawa in 2014, FR2 thrives on provocation. Its rabbit logo, risqué graphics, and tongue-in-cheek slogans challenge taboos while embracing Harajuku’s playful rebellion. Equal...
November 11, 2025