GENERAYXION

early fall 2024

THE REVERSIBLE CROP JACKET

yes you can wear it inside out. promise

THE 3-D CARGO PANT

enough pockets to carry all your crap

THE CROPPED SHIRT

makes your legs longer. sort of.

THE BEETLE SHIRT

who is afraid of bugs?

THE COWBOY LASSO BELT

reel in whatever you want. Yee-haw

TWO TONED RIBBED TANK

great layering piece into fall

THE DROP CROTCH SHORT

keeping it breezy there.

"Be yourself, everyone else is already taken"

our philosophy

We encourage you to dress the way you like, be true to yourself and don't give a f*** about what others think. Enjoy getting dressed, we believe in having fun and so should you.

We believe in a world beyond mass production and uniformity. Instead of adding more products to the planet, our mission is to uncover and showcase unique, inspiring alternatives. We aim to connect you with diverse brands, encouraging a more individualized and conscious approach to shopping and living.

Treat yourself and have fun.

That is all we ask for.

ABOUT OUR SIZES

We source our products from all over the world, so sizing labels can vary between countries. Since some prefer a baggier fit while others like a slimmer look, we recommend checking each garment’s measurements that is included in the page and comparing them to your favorite-fitting piece to find the perfect size. For more guidance, check out our Sizing Guide to help you select the best fit.

CATEGORIES

SHOP BY CATEGORIES

TOPS

TEES • SHIRTS • SWEATSHIRTS • SWEATERS

BOTTOMS

CASUAL PANTS • JEANS • JOGGERS • SHORTS • JUMPSUITS

OUTERWEAR

CASUAL JACKETS • BLAZERS • VESTS

ACCESSORIES

HATS • WALLET CHAINS • BAGS

GORPCORE

What is GORPCORE? When you wear your hiking clothes to Trader's Joe. When you look like camping but brunching. Timberlands to go shopping? Sure.

MODERN COWBOY

Guess what? Pharrell did it. Beyonce wore it. This classic all American trend is making a comeback. Denim on denim. Bolo ties. Cowboy boots. And a twang.