No rules . Just you

GEN X GEN Y

WE ARE TEMPORARILY PAUSING SALES IN USA (EXCEPT SAMPLE SALE ITEMS) DUE TO NEW TARIFF RULES

All non U.S. countries will not be affected.

ABOUT OUR SIZES

We source our products from all over the world, so sizing labels can vary between countries. Since some prefer a baggier fit while others like a slimmer look, we recommend checking each garment’s measurements that is included in the page and comparing them to your favorite-fitting piece to find the perfect size. For more guidance, check out our Sizing Guide to help you select the best fit.

GENERAYXION

shop by trends

THE NEW PREPPY

a little preppy a little street a lot of attitude

THE CITY HIKER

gorpcore - tactical and practical

THE ATHLETE

sportcore - Y2K meets sports fan

THE REBEL

grunge - unpolished but iconic

SHOP BY CATEGORIES

TOPS

TEES/SHIRTS/SWEATSHIRTS/SWEATERS

BOTTOMS

CASUAL PANTS/JEANS/JOGGERS/SHORTS

OUTERWEAR

CASUAL JACKETS/BLAZERS/VESTS

ACCESSORIES

HATS • WALLET CHAINS • BAGS

NEW PREPPY

A LITTLE PREPPY A LITTLE STREET A LOT OF ATTITUDE

NEW PREPPY

How to wear this trend

Accessorize like you know the rules… and love breaking them. A button-down says “I showed up,” the baseball cap says “but not for you.” Throw in a tie (or don’t), a slouchy blazer, maybe some wide-leg pants for dramatic flair. It’s smart, it’s sarcastic, and it’s definitely not for the office — just the way we like it.

gorpcore

TACTICAL AND PRACTICAL

SPORTCORE

Y2K MEETS FOOTBALL FAN

GRUNGE

UNPOLISHED BUT ICONIC

SAMPLE SALE

ONLY AVAILABLE FOR US SHIPPING.

NEWS AND TRENDS

A blog serving up streetwear news, vibes, and a dash of fantasy for those craving a little escape