News
Let's be controversial - FR2
#FR2 (Fxxking Rabbits) — Founded by Ryo Ishikawa in 2014, FR2 thrives on provocation. Its rabbit logo, risqué graphics, and tongue-in-cheek slogans challenge taboos while embracing Harajuku’s playful rebellion. Equal...
Let's talk about a cult brand - BLACK EYE PATCH
BlackEyePatch — A cult label born out of Tokyo’s underground, BlackEyePatch first caught attention with its cryptic “STICKER” tags scattered across the city. Blurring lines between bootleg culture, graffiti, and...
Let's talk about the Japanese brand - HUMAN MADE
Human Made — Founded by NIGO® in 2010, Human Made channels vintage Americana through a distinctly Japanese lens. Known for playful graphics, retro workwear, and meticulous detailing, the brand captures...
Let's talk about a niche brand - BROCHURE
Brochure — Headed by Tadayuki Kato, Brochure sits quietly in Japan’s underground fashion scene with a devoted following. Best known for its pants — from the 1P to the EAZY...
Let's talk about Japanese streetwear - NEEDLES
Needles — Part of the Nepenthes collective, Needles is celebrated for its eclectic, bohemian spin on classic menswear. Signature tracksuits, reworked vintage, and bold prints define its style. It’s a...
Lets talk about Japanese streetwear - SSZ Beams
SSZ — Short for Surf & Sk8 SSZ, this label draws on surf and skate culture to create clothes that embody style, music, art, and attitude. As a branch of...
Let's talk next level streetwear - AOOS
Always Out of Stock — Founded in Osaka, Always Out of Stock brings a refined edge to Japanese streetwear. With clean lines, thoughtful details, and an international outlook, the brand...
Let's talk about NOAH
Noah — Founded in New York by former Supreme creative director Brendon Babenzien, Noah blends skate and street culture with classic menswear influences. Known for its sharp graphics, bold activism,...
Let's talk about some fancy brands - N.HOOLYWOOD
N.HOOLYWOOD — Founded by Daisuke Obana in 2000, the brand reimagines vintage and thrift inspirations into modern silhouettes. Known for its tailored yet casual approach, it blends Americana with Japanese...
Salehe Bembury X New Balance 1000
Look out for the colorful pair to drop alongside its “Fog Be The Cloud” counterpart soon.
Let's talk about EU brands - ARKET
ARKET — Founded in 2017 by the H&M Group, ARKET is a lifestyle brand rooted in Nordic simplicity. With a focus on clean design, timeless essentials, and sustainability, it brings...
Spring 2026 runway looks - HED MAYNER
Hed Mayner — Based in Tel Aviv, Hed Mayner is known for oversized tailoring and unstructured silhouettes that blur the line between tradition and modernity. We pulled a look from...
