our philosophy

In a world full of expectations, we stand for self-expression and self-confidence, reminding people that there’s only one of them. Our clothes reflect this philosophy: each piece is selected for those who choose to define their own path, live by their own rules, and wear what represents who they truly are.

We believe in breaking boundaries and having fun with life, be yourself and express freely. We love to have fun and so should you.

GENERAYXION

"Be yourself, everyone else is already taken"

GENERAYXION

KEY LOOK I

GORPCORE

the perfect hiking gear for brunch

KEY LOOK II

GRUNGE

smells like teen spirit

KEY LOOK III

GRANDPACORE

not your father's clothes exactly

KEY LOOK IV

MODERN COWBOY

horses not included

ABOUT OUR SIZES

We source our products from all over the world, so sizing labels can vary between countries. Since some prefer a baggier fit while others like a slimmer look, we recommend checking each garment’s measurements that is included in the page and comparing them to your favorite-fitting piece to find the perfect size. For more guidance, check out our Sizing Guide to help you select the best fit.

SHOP BY CATEGORIES

TOPS

TEES • SHIRTS • SWEATSHIRTS • SWEATERS

BOTTOMS

CASUAL PANTS • JEANS • JOGGERS • SHORTS • JUMPSUITS

OUTERWEAR

CASUAL JACKETS • BLAZERS • VESTS

ACCESSORIES

HATS • WALLET CHAINS • BAGS

GORPCORE

Tough enough for outdoors, cool enough for indoors.

MODERN COWBOY

this ain't Texas

ACCESSORY

bolo tie

Don't want the look to be too literal? The bolo tie. Wear one on a clean white shirt or denim shirt and yee-haw! Pick one that is less decorative or cleaner lines for a more modern look.

GRANDPACORE

a quick look into your future

GRUNGE

Gen X, you lived through this once.

SAMPLE SALE

ONLY AVAILABLE FOR US SHIPPING.

NEWS AND TRENDS

A blog serving up streetwear news, vibes, and a dash of fantasy for those craving a little escape