WE ARE ONE

GEN X GEN Y GEN Z

We source our products from all over the world, so sizing labels can vary between countries. Since some prefer a baggier fit while others like a slimmer look, we recommend checking each garment’s measurements that is included in the page and comparing them to your favorite-fitting piece to find the perfect size. For more guidance, check out our Sizing Guide to help you select the best fit.

HOW TO SELECT A SIZE

NEW ARRIVALS

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Left Right
Wide leg twill pants with diagonal pleats
$118.00 USD
Black
Left Right
Denim kimono jacket with large pockets
$120.00 USD
BlueBlack
Left Right
Wide leg dress pants with elastic waist
$110.00 USD
BlackGray
PREMIUM
Left Right
Gold selvage denim jean
$130.00 USD
Dark Indigo
Left Right
Cotton twill wide leg pants with drawstring
$106.00 USD
KhakiCoffee
Left Right
Denim cargo jacket with raw edges
$140.00 USD
BlueBlack
Left Right
Diamond studded straight leg jean
$115.00 USD Sold Out
BlackBlue
Left Right
Denim shirt jacket with leather pocket
$106.00 USD
Blue
Left Right
Geometric seam wide leg jean
$115.00 USD
Dark blue
Left Right
Light wash bootleg jean with pearl trim
$115.00 USD
Light Blue
Left Right
Light wash denim soft cargo jean
$98.00 USD
Light Blue
Left Right
Hidden placket oversized shirt with side tie
$105.00 USD
BeigeBlack
Left Right
Asymmetric collar baggy shirt
$88.00 USD
GrayKhakiGreen
Left Right
Technical shirt jacket with cargo pockets
$100.00 USD
Army GreenKhakiRoyal Blue
Left Right
Crinkle hiking joggers
$105.00 USD
GrayBlack
Left Right
Baggy wide leg denim with scarf detail
$118.00 USD
GrayWhite
Left Right
Barrel leg cotton canvas pant with handkerchief
$120.00 USD
Blue GrayBlackBrownGreen
Left Right
Wide wale striped corduroy with barrel leg
$120.00 USD
GreenBlue Gray
Left Right
Double collar zip front jacket
$145.00 USD
Gray
Left Right
Reversible zip front track jacket
$155.00 USD
Black/Blue
GENERAYXION

SHOP BY CATEGORIES

TOPS

TEE • SHIRT • SWEATSHIRT • SWEATER

SHOP

BOTTOMS

CASUAL PANTS • JEANS • JOGGERS • SHORTS

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OUTERWEAR

CASUAL JACKETS • BLAZERS • VESTS

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ACCESSORIES

HATS • BAGS • BELTS

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Shop

TECHWEAR

SHOP

DENIM

GENERAYXION

90's is back

TRENDS

GROWN UP

BUTTON UPS, JACKETS AND TROUSERS REQUIRED

Shop this look

HARD LABOR

LOOKING TOUGH IN DENIM, KHAKIS AND FLANNEL

Shop this look

STREET SMART

PREPPY, SPORTY AND OVERSIZED

Shop this look

THE BARREL LEG

Last year, women’s denim got curvy — literally. Wide legs, sculpted seams, and a shape that made everyone do a double take. It was hot. It was fresh. And now? The guys want in.

This new silhouette isn’t just wide. It’s designed — seams curve to create shape and movement, not just volume. Want to nail the look? Easy. A cropped jacket, with low profiles shoes.

Boom — one piece and your whole wardrobe just leveled up.

SHOP HERE

HARD LABOR

WHERE RUGGED MEETS REFINED

WORKWEAR WITHOUT THE EGO TRIP

HARD LABOR

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Left Right
Teddy fleece quilted bomber
$168.00 USD
Brown
Left Right
Mock neck side zipper sweater
$95.00 USD
GrayBlack
Left Right
Quilted woolen ticking stripe bomber
$178.00 USD
CoffeeKhaki
Left Right
Patchwork quilted jacket
$168.00 USD
GrayBlue
Left Right
Heavy weight plaid shirt with fray hem
$118.00 USD
Blue
Left Right
Camouflage tactical triple pocket messenger bag
$110.00 USD
Green
Left Right
High collar oversized barn jacket
$150.00 USD
CoffeePurple
Left Right
Canvas jacket with fireman clasps
$165.00 USD
BrownBlack
Left Right
Denim fishtail parka with hood
$168.00 USD
Denim Blue
Left Right
80's bomber jacket with side flange
$170.00 USD
GreenKhakiBrownPurple
Left Right
Cotton canvas barn jacket with corduroy trim
$170.00 USD
Blue Wash
Left Right
Technical high neck hooded jacket with mesh panels
$160.00 USD
GreenBlack
Left Right
Retro padded flight jacket
$165.00 USD
Gray Green
Left Right
Mixed two tone plaid shirt
$98.00 USD
KhakiBlue
Left Right
Cross patch plaid shirt
$104.00 USD
RedBrown
Left Right
Flannel plaid shirt jacket with denim trim
$110.00 USD
Plaid
Left Right
Barrel chino pants with neckerchief
$105.00 USD Sold Out
KhakiWhite
Left Right
Baggy denim shirt with plaid trim
$110.00 USD
Blue
Left Right
Wide wale striped corduroy with barrel leg
$120.00 USD
GreenBlue Gray
Left Right
Barrel leg cotton canvas pant with handkerchief
$120.00 USD
Blue GrayBlackBrownGreen

Canvas jacket with fireman clasps

$165.00 USD
Color
Size
Minus Plus
  • Zip front with fireman clasps
  • 2 patch pockets, 2 welt pockets
  • Corduroy collar
  • Boxy fit with adjustable cuff
  • 100% cotton canvas
  • Fully lined

*Actual color may vary from different computer screens.

*Check measurements for precise fit.

Measurements

GROWN UP

STYLE EVOLVES. SO DID WE

NO SHADE, JUST BETTER TASTE

GROWN UP

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Left Right
Cotton canvas cropped motorcycle jacket
$170.00 USD
Green
Left Right
Patchwork multi color stripe oversized shirt
$88.00 USD
Multi
Left Right
Multi pattern weave plaid shirt
$90.00 USD
Blue
Left Right
Mix pattern camp shirt with fray edges
$88.00 USD
BeigeBlackGray
Left Right
Contrast pocket summer shirt
$80.00 USD
BlackCoffeeWhite
Left Right
Canvas jacket with fireman clasps
$165.00 USD
BrownBlack
Left Right
Denim fishtail parka with hood
$168.00 USD
Denim Blue
Left Right
Collarless two button blazer
$130.00 USD
KhakiNavy Blue
Left Right
Color blocked technical quick dry shirt
$72.00 USD
Light Grey
Left Right
Blue stripe short sleeve shirt with button details
$78.00 USD
Blue stripe
Left Right
Mix check short sleeve shirt
$79.00 USD
Blue
Left Right
Oversized seersucker check shirt
$78.00 USD
Teal
Left Right
Textural block seersucker shirt
$85.00 USD
White
Left Right
Asymmetric collar baggy shirt
$88.00 USD
GrayKhakiGreen
Left Right
Mock neck side zipper sweater
$95.00 USD
GrayBlack
Left Right
Fuzzy camouflage cardigan
$92.00 USD
GrayGreen
Left Right
Mid weight zip up cardigan
$95.00 USD
GrayBlack
Left Right
Denim kimono padded robe
$180.00 USD
BlueBlack
Left Right
Denim shirt with loop buttons
$118.00 USD
BlueBlack
Left Right
Wrap front cardigan
$125.00 USD
Light GrayDark GrayBlack

Denim fishtail parka with hood

$168.00 USD
By Generayxion
Color
Size
Minus Plus
  • Hidden front placket with zipper and snaps
  • 2 side welt pockets with flaps
  • Drawstring at the hood, waist and tail
  • Oversized fit with adjustable cuffs
  • 100% cotton denim
  • Unlined

*Actual color may vary from different computer screens.

*Check measurements for precise fit.

STREET SMART

90'S DRIP. NO CRINGE

STEP AWAY FROM THE MACARENA

STREET SMART

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Left Right
Oversized mixed plaid button front shirt
$88.00 USD
Multi
Left Right
Washed oversize printed tee
$62.00 USD
CamoGreen stripeBlue Stripe
Left Right
Light weight madras camp shirt
$70.00 USD
Plaid
Left Right
Mix check short sleeve shirt
$79.00 USD
Blue
Left Right
3D digital printed jeans short
$95.00 USD
Blue print
Left Right
Oversized seersucker check shirt
$78.00 USD
Teal
Left Right
Blue color block denim shirt
$88.00 USD
Blue
Left Right
Mid calf leopard print canvas short
$95.00 USD
PurpleBrown
Left Right
High neck double knit zip jacket
$46.61 USD
GrayBlack
Left Right
Striped woolen carcoat with quilted liner
$175.00 USD
KhakiBlack
Left Right
Patchwork quilted jacket
$168.00 USD
GrayBlue
Left Right
V neck pinstripe cardigan
$110.00 USD
BeigeBrown
Left Right
Varsity jacket with contrast trim
$138.00 USD
BlueOff White
Left Right
Double knit neoprene zip front hoodie
$130.00 USD
GrayBlack
Left Right
Havana stripe oversized camp shirt
$78.00 USD
Multi
Left Right
Wide brim bucket hat with stitching detail
$30.00 USD
BlackCamelKhakiNavyBeige
Left Right
Relaxed fit multi zipper technical pants
$98.00 USD
BlackArmy GreenGray
42740287701150|42740287733918|42740287766686|42740287799454|42740287832222
Left Right
Baggy fit heavy cotton french terry wax dyed sweatpant
$72.00 USD
Forest GreenDark GrayBlackSandLight Gray
42740289601694|42740289765534|42740289929374|42740290093214|42740290257054
Left Right
Oversized fit cotton french terry wax dyed sweatshirt
$85.00 USD
Forest GreenSandLight GrayDark GrayBlack
Left Right
Baggy fit elastic waist cotton canvas pleated trousers
$105.00 USD
KhakiGray greenBlack

Varsity jacket with contrast trim

$138.00 USD
Color
Size
Minus Plus
  • Snap front opening
  • 2 welt side pockets
  • Contrast rib trim
  • Boxy fit with ribbed cuffs and hem
  • 100% polyester double knit
  • Fully lined

*Actual color may vary from different computer screens.

*Check measurements for precise fit.

Measurements

SAMPLE SALE

ONLY AVAILABLE FOR US SHIPPING.

SALE / SAMPLE SALE

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CLEARNACE 60% off
Left Right
Boxy fit puffy paint printed jersey tee - final sale
$10.00 USD $25.00 Sale
Heather grayBlack
CLEARANCE 74% off
Left Right
Slouchy deconstructed sweater - final sale
$18.00 USD $68.00 Sale
BlackRed StripeGrey
SAMPLE SALE 72% off
Left Right
Relaxed fit french terry hoodie with skeleton appliqué - final sale
$20.00 USD $72.00 Sale
Gray
SAMPLE SALE 66% off
Left Right
Oversized fit lofty mohair chevron sweater - final sale
$30.00 USD $88.00 Sold Out
Black
SAMPLE SALE 68% off
Left Right
Boxy fit v-neck sweater vest - final sale
$20.00 USD $62.00 Sale
Gray
Sample Sale 67% off
Left Right
Boxy fit heavy denim shirt with stars - final sale
$24.00 USD $72.00 Sale
BlueBlack
SAMPLE SALE 72% off
Left Right
Classic fit premium cotton NAVY tee - final sale
$22.00 USD $78.00 Sale
BlackBlueWhite
SAMPLE SALE 63% off
Left Right
Loose fit boy levitating graphic tee - final sale
$25.00 USD $68.00 Sale
BlackBeigePinkWhite
SAMPLE SALE 63% off
Left Right
Oversized fit fabric mix hoodie shirt - final sale
$20.00 USD $54.00 Sale
Blue
SAMPLE SALE 71% off
Left Right
Oversized fit short sleeve shirt with striped back - final sale
$20.00 USD $68.00 Sale
Black
SAMPLE SALE 68% off
Left Right
Light weight seersucker stripe soft shirt with pin - final sale
$22.00 USD $69.00 Sale
ParchmentBrown
SAMPLE SALE 64% off
Left Right
Vertical stripe lace pattern oversized shirt - final sale
$25.00 USD $70.00 Sold Out
White
SAMPLE SALE 68% off
Left Right
Crosshatch plaid short sleeve printed shirt - final sale
$22.00 USD $68.00 Sale
Off White
SAMPLE SALE 83% off
Left Right
Boxy yarn dye stripe sweater - final sale
$15.00 USD $88.00 Sale
Brown
SAMPLE SALE 83% off
Left Right
Oversized multi stripe short sleeve polo - final sale
$10.00 USD $58.00 Sale
Multi Stripe
SAMPLE SALE 74% off
Left Right
Slouchy deconstructed sweater - final sale
$18.00 USD $68.00 Sale
Stone / Black
SAMPLE SALE 78% off
Left Right
Boxy graphic intarsia "men in cloak" sweater - FINAL SALE
$20.00 USD $89.00 Sale
Black
SAMPLE SALE 80% off
Left Right
Boxy graphic intarsia "homeboy" sweater - FINAL SALE
$20.00 USD $98.00 Sale
Black
SAMPLE SALE 72% off
Left Right
Boxy fit heavy fleece sweatshirt with LAZY puffy print - final sale
$25.00 USD $89.00 Sale
Black
CLEARANCE 55% off
Left Right
Reflective tape with graphic print oversized tee - final sale
$10.00 USD $22.00 Sale
BlackWhite

NEWS AND TRENDS

A blog serving up streetwear news, vibes, and a dash of fantasy for those craving a little escape

Let's talk about a niche brand - BROCHURE

Let's talk about a niche brand - BROCHURE

Brochure — Headed by Tadayuki Kato, Brochure sits quietly in Japan’s underground fashion scene with a devoted following. Best known for its pants — from the 1P to the EAZY...
oktober 21, 2025
Let's talk about Japanese streetwear - NEEDLES

Let's talk about Japanese streetwear - NEEDLES

Needles — Part of the Nepenthes collective, Needles is celebrated for its eclectic, bohemian spin on classic menswear. Signature tracksuits, reworked vintage, and bold prints define its style. It’s a...
oktober 14, 2025
Lets talk about Japanese streetwear - SSZ Beams

Lets talk about Japanese streetwear - SSZ Beams

SSZ — Short for Surf & Sk8 SSZ, this label draws on surf and skate culture to create clothes that embody style, music, art, and attitude. As a branch of...
oktober 07, 2025
Let's talk next level streetwear - AOOS

Let's talk next level streetwear - AOOS

Always Out of Stock — Founded in Osaka, Always Out of Stock brings a refined edge to Japanese streetwear. With clean lines, thoughtful details, and an international outlook, the brand...
september 30, 2025
Let's talk about NOAH

Let's talk about NOAH

Noah — Founded in New York by former Supreme creative director Brendon Babenzien, Noah blends skate and street culture with classic menswear influences. Known for its sharp graphics, bold activism,...
september 23, 2025
Let's talk about some fancy brands - N.HOOLYWOOD

Let's talk about some fancy brands - N.HOOLYWOOD

N.HOOLYWOOD — Founded by Daisuke Obana in 2000, the brand reimagines vintage and thrift inspirations into modern silhouettes. Known for its tailored yet casual approach, it blends Americana with Japanese...
september 16, 2025
Salehe Bembury X New Balance 1000

Salehe Bembury X New Balance 1000

Look out for the colorful pair to drop alongside its “Fog Be The Cloud” counterpart soon.
september 12, 2025
Let's talk about EU brands - ARKET

Let's talk about EU brands - ARKET

ARKET — Founded in 2017 by the H&M Group, ARKET is a lifestyle brand rooted in Nordic simplicity. With a focus on clean design, timeless essentials, and sustainability, it brings...
september 09, 2025
Spring 2026 runway looks - HED MAYNER

Spring 2026 runway looks - HED MAYNER

Hed Mayner — Based in Tel Aviv, Hed Mayner is known for oversized tailoring and unstructured silhouettes that blur the line between tradition and modernity. We pulled a look from...
september 05, 2025