News
Let's talk about a niche brand - BROCHURE
Brochure — Headed by Tadayuki Kato, Brochure sits quietly in Japan’s underground fashion scene with a devoted following. Best known for its pants — from the 1P to the EAZY...
Let's talk about Japanese streetwear - NEEDLES
Needles — Part of the Nepenthes collective, Needles is celebrated for its eclectic, bohemian spin on classic menswear. Signature tracksuits, reworked vintage, and bold prints define its style. It’s a...
Lets talk about Japanese streetwear - SSZ Beams
SSZ — Short for Surf & Sk8 SSZ, this label draws on surf and skate culture to create clothes that embody style, music, art, and attitude. As a branch of...
Let's talk next level streetwear - AOOS
Always Out of Stock — Founded in Osaka, Always Out of Stock brings a refined edge to Japanese streetwear. With clean lines, thoughtful details, and an international outlook, the brand...
Let's talk about NOAH
Noah — Founded in New York by former Supreme creative director Brendon Babenzien, Noah blends skate and street culture with classic menswear influences. Known for its sharp graphics, bold activism,...
Let's talk about some fancy brands - N.HOOLYWOOD
N.HOOLYWOOD — Founded by Daisuke Obana in 2000, the brand reimagines vintage and thrift inspirations into modern silhouettes. Known for its tailored yet casual approach, it blends Americana with Japanese...
Salehe Bembury X New Balance 1000
Look out for the colorful pair to drop alongside its “Fog Be The Cloud” counterpart soon.
Let's talk about EU brands - ARKET
ARKET — Founded in 2017 by the H&M Group, ARKET is a lifestyle brand rooted in Nordic simplicity. With a focus on clean design, timeless essentials, and sustainability, it brings...
Spring 2026 runway looks - HED MAYNER
Hed Mayner — Based in Tel Aviv, Hed Mayner is known for oversized tailoring and unstructured silhouettes that blur the line between tradition and modernity. We pulled a look from...
Let's talk about Japanese brand - WTAPS
WTAPS — Founded by Tetsu Nishiyama in 1996, WTAPS takes inspiration from military surplus and utilitarian design. With precise tailoring and a tactical edge, the brand delivers streetwear that feels...
Patta X Nike Air max Dn8
Patta X. Nike Air Max Dn8 in colorway Black/Game Royal. Selling at $230 USD to be released in September 2025 (TBA) at NIKE. Get ready.
Let's talk about Japanese labels - 08SIRCUS
08 SIRCUS — Founded in 2010, this brand moves away from obvious luxury to focus on functional beauty and timeless quality. Its minimalist designs, crafted with delicate techniques, capture the...
